India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and a rapid increase in the number of internet users. Various agencies have high expectations about the growth of Indian e-commerce markets. Indian e-commerce sales are expected to reach US$ 100 billion by 2020 from US$ 30 billion in FY2016. Further, India’s e-commerce market is expected to reach US$ 220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025, led by faster speeds on reliable telecom networks, faster adoption of online services and better variety as well as convenience. The Government of India has taken various initiatives to improve the retail industry in India due to which many international brands have made their debut in the Indian market in the past few years.
Retailers including H&M, GAP, Inditex, Adidas, Puma, and Walmart have already shared their expansion plans in India which indicates the huge potential of the Indian apparel industry. The leading Japanese retailer – Uniqlo is opening its first showroom in India next year, H&M – one of the worlds biggest clothing retailers, is targetting to open 50 showrooms by the mid of 2019 and GAP is expecting to add 50 more showrooms in India. India stands 2nd globally when it comes to consumption of Jeans. The domestic market of India is big and so is the production. However, India is still importing a considerable amount of Denim Garment from overseas also and the post-GST (VAT introduction) retailers based in India and overseas have been keen to import from the neighboring countries who are enjoying duty privileges from India. There are a series of treaties which are expected to be signed in the coming years which might add to the increase in imports of garments.
In this report, we’ve listed top 10 denim garment importers in India for the period covering early Dec’17 to early Dec’18 and analyzed the volume and average price along with the countries from where they are buying. The exclusive insights of Indian Denim Buyers will help to understand the dynamics of Indian Denim Industry has been changing.
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P A R T I C U L A R S
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Table showing top 10 denim garment importers along with the average price ( USD/Pc).
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Graph showing top 10 denim garment importers.
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Graphs showing average price of ( USD/Pc) top 10 denim garment importers.
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Table showing major supplying countries to Indian Denim Importers.
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Pie Chart showing major supplying countries to Indian Denim Importers.
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10 Tables Showing the denim garment importers along with the average price.
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30 Graphs showing the denim garment importers along with average price and % share.
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TOP 10 DENIM GARMENT IMPORTERS
During the period of early Dec’17- early Dec’18, India has imported approx 8 million pcs of denim garments out of which 6.4 million pcs have been imported by these 10 companies. Future Group is the biggest importer of Denim Garments with a total volume of 1.67 million pcs at an average price of USD 5.66/Pc. Aditya Birla is the 2nd biggest denim buyer which imported 1.52 million pcs , slightly lesser than Future Group, at an average price of USD 8.89/Pc. Myntra Jabong, which is one of the biggest e-commerce companies in India, stood at #10 with the total volume of 267,499 pcs at an average price of USD 9.25/Pc. The list includes retailers like Arvind, H&M, Levis and Only Retail also details of which you will find later in the report.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)
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Denim Garment Importers
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Volume ( Pcs)
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Average Price ( USD/Pc) CIF
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Future Group
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1,673,636
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5.66
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Aditya Birla
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1,526,260
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8.89
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Arvind
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693,754
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9.40
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Mirza International
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499,131
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8.29
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H&M
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457,881
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8.13
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Only Retail
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421,165
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8.73
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Levis
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340,243
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9.80
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Finesse Fashion
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309,228
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8.79
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Chandra Mukhi
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275,638
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3.73
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Myntra Jabong
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267,499
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9.25
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MAJOR SUPPLYING COUNTRIES
Bangladesh has 78% share in the total denim imports of India during Dec’17- Dec’18. Out of a total 6.4 million pcs imported by top 10 buyers, Bangladesh alone contributed 5 million pcs. China and Cambodia are the next two big countries. However, so far as the volume is concerned, these two countries are way behind Bangladesh. The share of China in the total import of Denim is 7% and Cambodia contributes just 3% in the total imports of Denim. Vietnam, Singapore, and Pakistan are other countries which are on the list.
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Countries
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Volume ( Pcs)
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Bangladesh
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5,065,713.00
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China
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421,297.00
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Singapore
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143,561.00
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Cambodia
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216,046
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Vietnam
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175,193
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Pakistan
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132,170
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Others
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310,371
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FUTURE GROUP
16,63,105 pcs of Denim Garments imported from Bangladesh alone by Future Group out of the total imports 16,73,636 pcs which accounts for 99% of its total import, the rest have been imported from China and Srilanka. The average price at which Future Group is buying from Bangladesh is $5.64 and from Sri Lanka is $5.47. The average price of China is high and is selling the denim garments at the double price of what Bangladesh and Srilanka are selling. The average price from China during Dec’17 –Dec’18 stood at $10.17. However, due to low volume from China, it is not very relevant. Main supplier country for all practical purposes is Bangladesh for Future Group.
The Future group is one of the biggest retailers in India with having a presence in more than 250 cities across the country. The company claims that their stores cover around 22 million square feet of retail space and attract around 500 million customers footfalls each year. More information on the group can be had here http://www.futuregroup.in
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Country
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Volume ( Pcs)
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Average Price ( $/Pc)
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Bangladesh
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16,63,105
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5.64
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China
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6531
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10.17
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Sri Lanka
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4000
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5.47
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ADITYA BIRLA
11,14,151 pcs of Denim Garments imported from Bangladesh alone by Aditya Birla Group out of the total imports 15,26,260 pcs which accounts for 73% of the total import, the rest have been imported from China and Singapore. The average price at which Aditya Birla Group is buying from Bangladesh is $ 6.78/Pc. The average price of Singapore and China stand at $15.70/Pc and $10.65/Pc respectively. So far as the volume is concerned, China’s share is 17% in the total import and 9% has been shared by Singapore.
Adita Birla group is one of the largest retailers in India. It hosts India’s largest fashion network with over 11,000 points of sale, which include close to 2,500 exclusive ABFRL brand outlets across 700+ cities and towns, 4,900+ multi-brand outlets and 4000+ Department stores across the country. It has more than 22 million Loyalty Members as of 31st March 2018. For more information visit http://www.abfrl.com
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Country
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Volume ( Pcs)
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Average Price ( $/Pc)
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Bangladesh
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11,14,151
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6.78
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China
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256,310
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10.65
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Singapore
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143,561
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15.70
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ARVIND FASHIONS/LIFESTYLE BRANDS
Bangladesh and Vietnam are two major exporting countries for Arvind Group, during Dec’17 – Dec’18 the company has imported total 693,755 denim garments pcs out of which Bangladesh contributed 445,149 pcs and Vietnam 169,734 pcs. Bangladesh again wins the race when it comes to competitive pricing, Germany looks most expensive. The average price at which Arvind is buying from Bangladesh is $7.76/pc and from Vietnam, they are buying at $11.73/Pc. So far as the % Share is concerned, Bangladesh and Vietnam have 64% and 24% of share in the total imports of denim garments by Arvind.
Arvind is one of the major textile and fashion group of India. While, Arvind ltd mainly caters to the production of textile items, Arvind Lifestyle Brands is one of the biggest apparel retailers in India. The company manages many reputed international brands including Childrens Place, Nautica, Gap,Tommy and Aeropostale. For more information, visit http://arvindbrands.com.
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Country
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Volume ( Pcs)
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Average Price ( $/Pc)
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Bangladesh
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445,149
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7.76
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Vietnam
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169,734
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11.73
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China
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51,366
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12.21
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Germany
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11,014
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25.33
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Indonesia
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10,856
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9.91
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Lesotho
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5,636
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10.89
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MIRZA INTERNATIONAL
The company has imported all the denim garments from Bangladesh during the aforesaid period and the total import was 4,99,131 pcs at an average price of $ 8.28/Pc.
Mirza International Limited is India’s leading manufacturer and marketer of leather footwear and finished leather. Extending brand offerings beyond footwear to allied areas of garments and accessories, Red Tape has emerged as a premium life-style brand for the young and trendy. Check out the website http://www.mirza.co.in/domestic-market.html
H&M
H&M’s importing portfolio in India consists of 4 major countries – Bangladesh, Pakistan, Cambodia, and Turkey. Bangladesh exported 252,534 pcs of denim garments at an average price of $ 6.89/Pc. Pakistan, on the other hand, contributed 27% of the total imports of H&M in India with the volume of 123,469 pcs at an average price of 9.02/Pc. . Cambodia seems the least expensive among all the exporting countries and Turkey the most expensive one.
H&M is one of the largest apparel retailers in the world and has made debut in India recently. The company has been aggressively expanding in India and within a couple of years , the company has over 30 stores in India. The company is not only targeting the Metro cities but also expanding into the Tier II cities. In its Q3’18 , H&M total India sales was 47.08 million USD which was 49% more than the Q3’17 . For more information on H&M sales , visit https://www.denimsandjeans.com/recovery/brands/denim-brands-indian/india-becomes-fastest-growing-market-south-east-asia-hm-q3-2018/35445
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Country
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Volume ( Pcs)
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Average Price ( $/Pc)
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Bangladesh
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252,534
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6.89
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Pakistan
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123,469
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9.02
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Cambodia
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42,704
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6.11
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Turkey
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34,081
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16.08
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Others
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5,093
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9.22
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ONLY RETAIL
Cambodia and Bangladesh are two major exporting countries for ONLY RETAIL , during Dec’17 – Dec’18 the company has imported total 421,165 denim garments pcs out of which Bangladesh contributed 107,514 pcs and Cambodia 160,352 pcs. Myanmar exported the denim garments at the least price and Turkey again is the most expensive. The average price at which Only Reatail is buying from Bangladesh is $7.98/pc and from Cambodia , they are buying at $7.84/Pc. So far as the % Share is concerned, Bangladesh and Cambodia have 26% and 38% of share in the total imports of denim garments by Only Retail.
Only Retail, the Danish company, started operations in 1995 in Denmark, and forayed into the Indian market with the launch of the first store in Mumbai in 2010. Having received an overwhelming response, it has rapidly expanded its style footprint in the country with 53 Exclusive Brand Outlets, and 140 Shop in Shops till date. https://www.only.in/about_us_only
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Country
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Volume ( Pcs)
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Average Price ( $/Pc)
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Bangladesh
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1,07,514
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7.98
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Cambodia
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160,352
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7.84
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China
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54,882
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8.85
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Myanmar
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43,597
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7.33
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Turkey
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54,820
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13.78
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LEVIS
237,109 pcs of Denim Garments imported from Bangladesh alone by Levis out of the total imports 3,40,243 pcs which accounts for 69% of the total import, the rest have been imported from Cambodia and Srilanka. Average price at which Levis is buying from Bangladesh is $8.97/Pc . The average price of Cambodia and Sri Lanka stand at $8.78/Pc and $11.57/Pc respectively.
Levis is too famous a company to write anything about. Its India division has been doing quite well specially in the last one year and it has a turnover of over of over USD 120 million in 2018.
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Country
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Volume ( Pcs)
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Average Price ( $/Pc)
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Bangladesh
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2,37,109
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8.97
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Cambodia
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12,925
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8.78
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Sri Lanka
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60,252
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11.57
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Others
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29,957
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 13.15 |
FINESSE FASHION
The company has imported all the denim garments from Bangladesh during the aforesaid period and the total import was 3,09,228 pcs at an average price of $8.78/Pc .
Finesse fashion is holding their own brand Rookies which they are retailing in India. The company has strong connections in Bangladesh with their own factories and that is from where they are able to source the garments at reasonable price and quality. They are strongly connected to Armana Group of Bangladesh.
CHANDRA MUKHI
The company has imported all the denim garments from Bangladesh during the aforesaid period and the total import was 2,75,638 pcs at an average price of $3.73/Pc.
Chandra Mukhi is again a wholesaler and retail company based in Kolkatta, West Bengal, India. The company is importing and retailing jeans and other products from Bangladesh mainly.
MYNTRA JABONG
1,62,154 pcs of Denim Garments imported from Bangladesh alone by Myntra Jabong out of the total imports 267,499 pcs which accounts for 61% of the total import, the rest have been imported from China, Spain, UK and Turkey. Average price at which Myntra is buying from Bangladesh is $6.67/Pc and from China is $11.25. Average price of China is high and its overall cost will be still higher because of duty preference that Bangladesh gets . The average price from Spain during Dec’17 –Dec’18 stood at $15.68, the highest among all.
Myntra Jabong is the largest online retailer of garments in India and is is a young and vibrant company that aims to provide good quality branded products. Jabong.com caters to the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories. To know more , visit https://www.jabong.com  myntra.comÂ
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Country
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Volume ( Pcs)
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Average Price ( $/Pc)
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Bangladesh
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1,62,154
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6.67
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China
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45,006
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11.25
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Spain
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44,437
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15.68
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United Kingdom
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10,326
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12.18
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Turkey
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2,464
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7.93
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[/private_special]
image courtesy : businessinsider.com
image courtesy : aestyledrop.com
