DENIMSANDJEANS

Denimandjeans | Global Trends, News and Reports | Worldwide

Author: Sandeep Agarwal

  • Victoria Beckham has designed a range for the Rock and Republic Jeans. She can be often seen in them.

  • The Raymond group of India has entered into a JV with the Grotto S.p.A Group of Italy, to launch their GAS brand of Jeans in India. GAS is already a well established brand of Jeans with prescence in over 50 countries . It makes sense for the GAS to enter into JV with Raymonds since…

  • Everyone knows that the US denim industry has been sliding continuously due to rising costs due to which the US denim is becoming uncompetitive. But while this is true for the competition coming from the Asian countries, where does US stand against the EU ? EU fabric is not cheap and the American fabric should…

  • Turkey has been gaining in strength in terms of its denim industry over the last 5 years. It has replaced some Asian countries in terms of its importance for this product for EU. Turkey has not only created a big denim production base, but it has become an important Conversion base – where denim is…

  • Pakistan has over a period of time become an important exporter of denim fabrics to EU. Though exporters from Pakistan is more focused on exporting the Denim Garments to EU, still their exports of Denim fabrics are also substantial. I have compiled the details of the exports from Pakistan of the Denim Fabrics into EU…

  • I really wonder what is so special in the J Brand Jeans…Can know only when I lay my hands on a pair someday….. So many celebrities have been wearing these jeans that it has acquired a cult status Angelina Jolie is the latest one among the many who like these jeans… Source:Denimology

  • As I mentioned before, colored jeans is catching up as a trend in the Jeans’ Fashion this year. Quite a number of International celebrities,including Ashley Simpson and Rachel Bilson, are seen endorsing this trend by wearing these jeans.. (see below) But will this trend be picked up by the masses ? There are very good…

  • Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being…

  • There seems to be a craze to launch an organic denim jeans and it seems to be picking up with the brands around the world. First, it was the Japanese brands who tried to create a niche by using everything cotton to make the ‘Organic Jeans’. Now , its the ‘Replay’ of Italy , which…

  • There are so many terms associated with denim that it is difficult to have an exhaustive list. However, I am giving whatever terms I can recall . I hope they will be useful for those wanting to learn about the basics of denim………. 3×1 vs. 2×1 weave This refers to the number of weft threads…

  • Indus clothing – the Rs 40 crore apparel company which markets the Lee Cooper brand in India – launched the Rifle Jeans in India after entering into licensing agreement with the company. Indus clothing will be opening about 60 exclusive new outlets in India for the Rifle Jeans and spend about Rs 3 crore on…

  • Figures Net Profit : USD 87 million against USD 54 million in the same quarter last year. Sales :USD 1.04 billion against USD954 million . Reason : Higher apparel and jeans prices (through premium jeans segment). Major restructuring including layoffs and reduction in owned production bases. Last year, Levi Strauss had shown better results due…