DENIMSANDJEANS

Denimandjeans | Global Trends, News and Reports | Worldwide

Category: Denim Collections -Indian

  • Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being…

  • VF Arvind brand – the JV between Arvind and VF (the USD 7 billion apparel giant) seems to be strenthening with new brands from the VF stable being added . In India, VF Arvind brands has Lee and Wrangler under premium; Kipling, Nautica as high lux; the just launched Hero denim as jeans for mass;…

  • Madura Garments of the AV Birla Group is withdrawing its – Mid to Premium priced – Jeans brand SF Jeans from the market. This brand , despite a fast growing Denim market in India , clocked only about Rs 20 Crore(USD4.5 million approx.) in the domestic market even after 4-5 years of operation. On the…

  • Flying Machine, the jeans brand from Arvind Brands, is set to take off again in a new avatar, after a long gap. Flying machine shall be sporting a new logo. It remains to be seen what Arvind has learnt from its past debacles in making this brand successful. It will also be interesting to see…