DENIMSANDJEANS
Denimandjeans | Global Trends, News and Reports | Worldwide
Founded by Sandeep Agarwal – who has been associated with denim since 1993- the website brings out the best in denim world – trends, analysis, reports on almost a daily basis for the service of the denim industry worldwide. The reports provided by Denimsandjeans.com over the last few years have been found quite useful by the industry players – designers, sourcing guys, mills, buyers etc.
Tag: News on Denim
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The Paris fashion week held recently had some of the top notch fashion labels lining up their cool collections including some interesting denim pieces on the ramp – most of them inspired by the 70s fashion. We take a look at some of them. Kenzo Kenzo brought out loose baggy fitting jeans , tailored denims…
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Cone denim (ITG – Burlington Apparel Solutions) is always on the forefront of innovations providing apparel solutions to brands and retailers worldwide on various fashion and lifestyle products. In their latest effort , they have tried to find a solution to address the demand for achieving color weft looks on the denim and non-denim fabrics.…
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[ad#for-post-top] Wrangler(VF Corp) India is launching a new sub-brand ‘Wrangler Girl’ .This brand shall be specificially targetted at young women. Wrangler has mainly been a male focused brand, though internationally they also have a brand for middle aged women – ‘Wrangler Aura’. Why did Wrangler feel the need to bring out this brand in India…
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The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various International Brands like Ralph & Lauren, Diesel and GAS have become more aggresive in India…
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VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart . VF had been more focused on the premium…
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Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being…
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Till now it was more of forward integration in the Indian Denim Industry with the Denim fabric players foraying into manufacture and export of Denim Apparel. Now its the turn of Apparel exporters to look into backward integration and the Apparel Major – Gokaldas Images(which has strong prescence in the Denim apparel exports) – plans…