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Project F.L.X By Levis

Just recently we had G-Star released their ‘Most Sustainable Jeans’ collection and we now have Levi Strauss catching up the sustainable bandwagon and has come out with Project F.L.X – which they claim is the most sustainably washed denim. Levi […]

Levis Posts Highest Growth In A Decade

When there is a evident global pressure over consumer demand , Levi’s financial result has come as sigh of relief for the International Apparel Industry. The pioneers of blue jeans- LEVI’s posted a growth of 15% for the year ended […]

Google and Levi’s Present The First Smart Jeans For Urban Cyclists : Project Jacquard

Continuing our previous report on Project Jacquard by Google and Levis , its heartening to know that Levi’s is taking its collaboration with Google ATAP to the next level by introducing a commuter denim jacket. The collaboration, which comes under […]

Levis + Evrnu = 100% Recycled Jeans

Moving a step ahead in the field of sustainability, Global Jeanswear leader Levi Strauss & Co. has recently announced that they have created the world’s first jean made from regenerated post-consumer cotton waste . This innovation has been made possible […]

Levi’s India changes marketing and pricing strategies

[ad#for-post-top] Levi’s India is changing the marketing strategies for its Denims and Non-Denim brands. On the one hand it is seeking to expand its presence in the Premium and Super-Premium segment by launching more products in this segment. On the […]