The export markets of EU and US being dull, the export of fabric from India too has taken a beating. The companies are trying to find new markets to sell their denim as the western markets continue to reel under recessionary conditions. It would be interesting to see which markets Indian companies have been selling their fabrics and at what prices. [Content protected for our paid subscribers] ...Read More

Tags: Denim Reports

  AEO is a famous retailer in US  with denim as a cornerstone products. It would be interesting to know more about the store and to see how the store has performed , what types of jeans and at what prices are they selling currently. Founded in 1977, American Eagle Outfitters, Inc. is an apparel and accessories retailer with an annual turnover of over $2.8 billion and  operates more than 1,000 retail stores in the United States and Canada, and online at ae.com.  The ...Read More

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Let’s take a look at the import figures of Blue Denim Skirts into US in the last three years . We will find that the total imports of denim skirts has fallen in the last three years from 22.49 million pieces in 2007 to 13.72 million pcs in 2009(11 months). Also given are the few major exporters who are contributing to these imports with China on the top position. Imports of Denim Skirts In US –(2007-2009): In Million pcs From 2007 2008 2009(Jan-Nov) 2009 Vs ...Read More

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Women’s denim jeans has become more important than the Men’s denim in the recent years due to the fact that women’s jeans (as against men’s jeans) can accomodate almost all kinds of denim innovations within existing or new styles. Women are more fashion conscious than men and are prone to buy jeans on an impulse. It is not without reason that US consumes more of women’s jeans than men’s. Let’s take a look at the exports of women’s denim jeans ...Read More

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Adding to the constant inflow of positive news on denim sales, Gap reported 25% increase in profits as compared to the same quarter last year. The introduction of the low priced Premium Denim 1969 jeans seems to have done some good to the retailer and brought back some lost customers. Though denim jeans is not the only reason for increase in profits at Gap, but nevertheless, the performance seems impressive when seen against the backdrop of results of  two large denim companies : VF ...Read More

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Levi’s India, which had struggled to find its feet in the price concious Indian Denim market, is set to achieve a sales turnover of USD 100 million plus this year. It would make it the first international apparel brand to do so as ET reports .Besides another brand – Benetton – is also set to achieve the same feat . Levi’s India plans to open over 800 stores by 2011 and it seems that the turnover is set to increase at a faster pace in the coming years  and it plans to ...Read More

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  USA consumes almost 30% of world denim jeans production. Being such a large market , the figures related to this market are generally of great interest. One such figure is that often surfaces in various news reports  is that of ‘ Per Capita Consumption of Jeans in USA ‘ ie how many jeans does every resident of USA buys on an average in a year.. I have seen that the figures that surface range from 1 Jeans per person p.a to 7 jeans per person p.a .. I thought it would be a ...Read More

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Recently an International Conference on "Steering Mature Business: A Leadership Challenge to Textile Industry"  was held in Ahmedabad (India) – organised by Fibre2Fashion.com. Amir Akhtar, CEO of Arvind Lifestyle Fabrics , made an interesting presentation ‘Denim Today and Tomorrow’ . Some excerpts from the presentation are given below : World Denim Market The world denim market is likely to grow continously for the next few years . However, supply is growing at a faster ...Read More

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Turkey is an important producer of both Denim fabrics as well as denim garments. With over $2 billion of denim jeans exports (out of a total of about $5 billion + textile exports)and over 200 million mtrs of denim exports, denim is  very  important part of Turkish Textile Industry.   Lets analyze below, how the exports of Turkish Denim Fabrics to  USA have fared over a period of almost 9 years from 2001 to 2009. It would be clear to most before even looking at the figures ...Read More

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Are you a denim maniac ?? Well actually let me try to define who is a denim maniac. A person who loves denim   . A person who can think about denim even in his dreams ! A person who has worked with denim – either at fabric, garment or marketing stage for a long period of time. A person who has specialized knowledge on denim production, finishing, marketing ,fashion trends ,or other aspects of denim.   If you are the person described above, you fall in the category of ‘Denim ...Read More

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