DENIMSANDJEANS

Denimandjeans | Global Trends, News and Reports | Worldwide

Category: Brands

  • There seems to be a craze to launch an organic denim jeans and it seems to be picking up with the brands around the world. First, it was the Japanese brands who tried to create a niche by using everything cotton to make the ‘Organic Jeans’. Now , its the ‘Replay’ of Italy , which…

  • Indus clothing – the Rs 40 crore apparel company which markets the Lee Cooper brand in India – launched the Rifle Jeans in India after entering into licensing agreement with the company. Indus clothing will be opening about 60 exclusive new outlets in India for the Rifle Jeans and spend about Rs 3 crore on…

  • Figures Net Profit : USD 87 million against USD 54 million in the same quarter last year. Sales :USD 1.04 billion against USD954 million . Reason : Higher apparel and jeans prices (through premium jeans segment). Major restructuring including layoffs and reduction in owned production bases. Last year, Levi Strauss had shown better results due…

  • VF Arvind brand – the JV between Arvind and VF (the USD 7 billion apparel giant) seems to be strenthening with new brands from the VF stable being added . In India, VF Arvind brands has Lee and Wrangler under premium; Kipling, Nautica as high lux; the just launched Hero denim as jeans for mass;…

  • Adidas has launched trainers ,hats and sportswear made from ‘Japanese Denim’ and the collection is called ‘Materials of the World’ . For Japan, they have used denim from Japan and will use materials from each country specifically for the collection of that country.. The famous ‘Selvedge Denim’ of Japan has been used for this collection…

  • I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans. Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile.. And then? A little difficult to…

  • When Primark – the value retailer in UK – opened its new Central London store on Friday and offered Jeans at GBP 8 and Bikinis at GBP 2, there was a stampede in the store resulting in long queues outside the store……. Is GBP 8 a very attractive price? Yes, it is – especially when…

  • Madura Garments of the AV Birla Group is withdrawing its – Mid to Premium priced – Jeans brand SF Jeans from the market. This brand , despite a fast growing Denim market in India , clocked only about Rs 20 Crore(USD4.5 million approx.) in the domestic market even after 4-5 years of operation. On the…

  • JC Penney has tied up with ultra trendy designers – Chip & Pepper to bring out a new line of back to school denim range. This new range is expected to be retailed with a maximum price tag of USD 34.99/- against the existing prices of Chip & Pepper , which are in the range…

  • Flying Machine, the jeans brand from Arvind Brands, is set to take off again in a new avatar, after a long gap. Flying machine shall be sporting a new logo. It remains to be seen what Arvind has learnt from its past debacles in making this brand successful. It will also be interesting to see…

  • Evisu kicked off the Spring Summer ’07 collection and launched its Heritage No. 1 collection. These Jeans are made of Chinese Selvedge Denim and are hand dipped in dark blue or bronze wash.The jeans are produced with non-shrunk denim that will twist when washed and all pieces from this range are presented in a special…

  • Kate Moss has been seen wearing high waisted flares in the London Fashion Week late last year and this has been followed up by some other celebrities. Is it the beginning of this trend in the West? The problem , however, with this trend would be that high waisted jeans are very difficult to pull…