The Bread and Butter show for Spring/Summer 2013 was successfully concluded last week. This year’s theme wasThe Rock – a testament to B&B’s presence and prominence in the industry. Though the show experienced some setbacks with the withdrawal of major brands – Levi’s, Lee and Diesel , new niche brands found place and a new concept ‘ Temple of Denim’ was created with exclusive high-end Japanse, American and European denim brands. For the moment, Temple of
denim will only there for this one time, but there are a lot of possibilities for the future. The Temple of Denim became the new heart of the show . With about 27 denim brands including 45rpm from Japan, Denham, Adriano Goldschmidt, 7 For All Mankind, 3×1, Natural Selection, Rising Sun Co., Momotaro, Japan Blue, and others. Something new was the recognition given to two highly innovative denim mills – TRC (Italy ) and Orta Anadolu (Turkey) – who were included in the Temple area alongwith the brands.
Housed in over 3000 sq mtrs of roofed terrace, the show explored the theme of religion and was a visual treat with imitations of several religions from around the world. The show, in the wild spirit of denim, ran on the wooden tables around which the visitors were seated. ![]()
Among the trends noticed at BBB can be included Colored jeans – but which have also undergone a transformation for the 2013 summer season; with textured , metallic and ombre jeans most noticeable. Indigo on Indigo was a popular theme as well.
We shall be publishing complete trends from BBB shortly. Check out some images from BBB and a video showing the Temple of Denim show
Video from Temple of Denim Show
