DENIMSANDJEANS

Denimandjeans | Global Trends, News and Reports | Worldwide

  • Fidelity Jeans – Q&A

    Today I am featuring an inteview with Jason Trotzuk – the designer of a premium brand from Canada – FIDELITY JEANS..This is an upcoming denim brand and making inroads in the US market.. Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around? Jason:Fidelity…

  • Organic Denim trend picking up?

    Organic is in.. Organic clothes is getting more and more popular as environmental conciousness is increasing and the ‘return to nature’ sentiment gets stronger.I think its a very healthy direction for the fashion to take.. Organic denim is not to be left behind – in fact with denim consuming almost 17% of world cotton, it…

  • What do owners of famous Japanese brands wear?

    Would’nt it be interesting to know what kind of Jeans the owners of famous Japanese denim brands like Sugarcane,Flat head, Iron Heart etc wear ? Well just came across this video on youtube which shows the jeans worn by the owners of these brands and the length for which they wore it..Though the video does…

  • 30 years ‘AG-ed’ Jeans?

    AG – Andriano Goldschmied has launched a new jean label called ‘AG-ed’ Denim’.. They claim to produce a TRUE VINTAGE 3- dimensional washed look on these jeans.Currently ‘AG-ed’ is offered in 3 years,6 years,16 years and 25 years ‘AG-ed’. Slowly they will be offering in 1 to 30 years ‘AG-ed’. The prices range from USD…

  • Natural Indigo Dye Extraction Process

    Natural Indigo Dyeing is a tedious process and it takes a long time to extract the dye from the leaves . This is a nice video from Go Indigo Jeans giving a detailed process of Natural Indigo extraction..

  • Denim photos from TIME Magazine

    Time Magazine has brought out a photo essay on Denim- “From the sweatshops of Asia to the runways of New York, denim is bigger than ever”. Check it out for some great photographs on denim production around the world.

  • 21oz denim from Samurai- is it the heaviest denim?

    Samurai is a famous Japanese brand and known for its innovative jeans. One of their great jeans which came out last year was the 21oz denim… 21 oz??????? Yes, whole of 21 oz ! The S510XX21 model of Samurai ,with 21oz denim fabric made on Japanese wooden looms, has bettered their own previous record of…

  • Want to Join the Tommy Hilfiger ‘Hall of fame’?

    Starting from today, customers in certain cities around the world can add their photographs to the Hilfiger ‘Hall of fame’. Some of the Hilfiger stores in London, Amsterdam, Cologne, Antwerp and Dublin will feature through window Touch Screens and camera which will enable the casual passers by to capture their images and submit to the…

  • Levi’s India changes marketing and pricing strategies

    [ad#for-post-top] Levi’s India is changing the marketing strategies for its Denims and Non-Denim brands. On the one hand it is seeking to expand its presence in the Premium and Super-Premium segment by launching more products in this segment. On the other hand, it is seeking to strengthen its Value Brand – Signature. Launched last year…

  • The Global Denim Project – Contribute Information to it..

    Denim has become a universal phenomenon and has enabled it to become much more than a fabric – a Concept, a statement , a way of life and much more. Its no more an American product and has entered deep into the psyche of people worldwide as one of the best textile products ever made.…

  • Effect of rupee appreciation on exports of Mens,Boys jeans to USA in 2007

    The appreciation of the Rupee against the USD has taken its toll on the exports of all textile and apparel products from India. There has been a general fall in exports of apparel items across the board.. Lets have a look at how the rupee appreciation has affected the exports of Mens and Boys jeans…

  • Denim,Denim and only Denim by Premier Vision

    The first edition of the ‘Denim by Premier Vision‘ will be taking place at Paris St-Denim.Around 40 companies from over 11 countries all over the world shall be represented here. It will be a unique ‘Fashion -Textiles’ meet with denim producers, washing launderies,fashion accessories represented here. The setting of the event is also expected to…