DENIMSANDJEANS
Denimandjeans | Global Trends, News and Reports | Worldwide
Founded by Sandeep Agarwal – who has been associated with denim since 1993- the website brings out the best in denim world – trends, analysis, reports on almost a daily basis for the service of the denim industry worldwide. The reports provided by Denimsandjeans.com over the last few years have been found quite useful by the industry players – designers, sourcing guys, mills, buyers etc.
Tag: premium denim
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Denim is increasingly being used by non apparel manufacturers to bring out capsule collections and appeal to consumer eyeballs increasingly accustomed to looking for denim .The Fila Original Tennis “Denim” Collection brings the fashionable denim to Fila’s classic Original Tennis sneaker. The sneaker is outfitted entirely in denim, with the iconic slash in a red-and-blue…
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Candiani (TRC) is one of the most famous denim mills in the history of denim. Based in north Italy , near Milan, the company is one of the bastions of denim where most of the European mills have vanished . Easily counted among top 3 denim mills worldwide, TRC is celebrating its 75th anniversary and…
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Gap Creative Director Patrick Robinson launched their new 1969 Men’s/Women’s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of max $70.However, some styles can be bought for under $60…
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The year 2008 has been bad for most of the industries and early 2009 has not been good either.Apparel industry has not been an exception and has been hit with a 6.3% decline in the first quarter.. However, sales of denim jeans has been a bright spot in this otherwise dismal scenario. The sales of…
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Update: 10th Aug 2009 :- Do also check our new article on Gap 1969 Premium Denim Launch. Gap has given a sneek peak of its 1969 premier denim line which it is relaunching for the Fall 2009. The most interesting part of this development is that the denims will be priced under $60 /-…
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Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments – a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives…
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The trendy posh spice Victoria Beckham, has sued the denim brand Rock & Republic for USD 100 million. Victoria was engaged by Rock and Republic in 2004 to endorse their denim brand. Subsequently, she broke with them and started her own label – DvB denim . However, the label has not been faring too well…
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Google Trends is a very interesting service from Google which enables us to find what is the trend for search on particular keywords. I checked the trends for search on two keywords – Denim and Premium Denim.. The results are interesting: 1)Search trend for ‘Denim’: a)The search volume for the keyword ‘Denim’ is almost the…
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Today I am featuring an inteview with Jason Trotzuk – the designer of a premium brand from Canada – FIDELITY JEANS..This is an upcoming denim brand and making inroads in the US market.. Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around? Jason:Fidelity…
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We all know about the importance of fit in the buying decision of a premium denim. It is estimated in various polls that fit contributed almost 85% to a buying decision related to Premium Denim. I think then its in place to know which brand – out of so many out there – provides the…