[ad#for-post-top] Wrangler(VF Corp) India is launching a new sub-brand ‘Wrangler Girl’ .This brand shall be specificially targetted at young women. Wrangler has mainly been a male focused brand, though internationally they also have a brand for middle aged women – ‘Wrangler Aura’. Why did Wrangler feel the need to bring out this brand in India ? In India, there are hardly any good female denim brands. Most of the brands are focused on Males and female denim ...Read More

Tags: News on Denim

The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various International Brands like Ralph & Lauren, Diesel and GAS have become more aggresive in India . Another positive factor which is motivating the brands to invest more in campaigns is that the usage of high-end jeans in India is set to pick up with more and more ...Read More

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VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart . VF had been more focused on the premium segment of the market through its brands – Wrangler and Lee – but realised the importance of the value segment . Its main competitor – Levi Strauss – had also realised the same ...Read More

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Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being realised slowly and slowly by the marketers.. It gives a good feeling to know that VF Arvind is planning to go for an e-commerce site for its ,currently 7, VF brands (besides ...Read More

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Till now it was more of forward integration in the Indian Denim Industry with the Denim fabric players foraying into manufacture and export of Denim Apparel. Now its the turn of Apparel exporters to look into backward integration and the Apparel Major – Gokaldas Images(which has strong prescence in the Denim apparel exports) – plans to bringup their own Denim manufacturing unit within the next fiscal year. The move makes sense in the fact that they will have captive consumption ...Read More

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