DENIMSANDJEANS

Denimandjeans | Global Trends, News and Reports | Worldwide

Category: Brands

  • Getting the right fit in a jeans is normally a pain and for many body shapes  it is still more difficult as manufacturers try to concentrate on most common shapes to achieve volumes. And on top of that if you want your jeans to have silver buttons  with your name engraved or a specific thread…

  • Winnipeg and Montreal were hotbeds of denim production before the productions were shifted overseas due to labour costs.  There used to be a large number of traders and manufacturers active in denim biz and used to import raw fabrics for jeans manufacturing. Most of that has already disappeared . However, that is not to say…

  • The ever growing popularity of denim helps in the growth of other related products which hitch hike their way to success  on the bandwagon of denim . We had previously written about the Denim Abstraction Collection – which enabled a Japanese company to produce vintage looking jeans from fleece products. There is now another pileon…

  • “Denim is expanding far into foreign territory to the extent that the line between denim and other products is blurring…  “  said one of the denim geeks that we interviewed recently. He is quite right . When we look at the new creations from denim , it is difficult to believe how the originality of…

  • Gap’s 1969: LA and Beyond fall 2011 campaign has cast real people, and will be based primarily online, with national magazines and point-of-sale media as supporting media, says the company. The new campagin will be rolling out on the brand’s Facebook page and other online destinations magazines including Glamour, GQ, InStyle, People StyleWatch and Vogue.…

  •   AEO is a famous retailer in US with denim as a cornerstone products. It would be interesting to know more about the store and to see how the store has performed , what types of jeans and at what prices are they selling currently. Founded in 1977, American Eagle Outfitters, Inc. is an apparel…

  • Color denim is the flavour of the season. With a number of denim brands bringing out their own versions of color denims collections, Wrangler was not to be left behind. Wrangler launch a range of colored denim and shorts in time for the S/S 2011 season. Frayed denim shorts and skinny jeans are revived in…

  • Scott Morrison, founder of reputed denim brands like Earnest Sewn and Paper Denim delivers a new denim-focused concept shop, 3×1,  in SOHO area of New York , that looks to push the boundaries of limited edition clothing. Named on the 3×1 twill weave of denim fabrics and also represents Morisson’s third founding of a denim…

  • Diesel has launched a new collection marked ‘The Powder of Diesel’. The collection is inspired by the world of pigments in cosmetics – the blushes, eyeshadows, powders and more (ladies would know better..). Diesel wants to give these shades to their denim collection. With bright colors , light fabrics , jegging and other styles ,…

  • Gap had introduced the mid priced premium jeans – 1969  – in 2009  and had created ripples in the denim market. Having worked over the supply chain for a couple of years, Gap was able to introduce the 1969 jeans and was able to make an impact in the denim market which it was rapidly…

  • Levi’s has started offering a new collection of jeans which consumes less water . The logic behind this ? Levi’s did a ‘Cradle to grave’ study for its 501 jeans and found that about 3480 ltrs of water in its entire lifetime !! . This is a phenomenol amount of water to be spent on…

  • The Guess men’s collection 2011 Spring / Summer takes its fashion influences from the rural Catskills area of upstate New York. The collection is dominated by casual-wear that takes fashion cues from vintage utility garments and modern silhouettes. The spring / summer deliveries are broken down into Cape Heritage : Cape Heritage takes fashion cues…