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  • Largest Denim Store In the World ?

    The Denim Studio, which officially  opened yesterday at   Selfridges on Oxford Street – London, is the first and the largest space of its kind in the world at over 26,000sqft. Bigger than two Olympic swimming pools, or over half the size of a football pitch, the space has been conceived to address the specific needs…

  • Denim by PV : A/W: 14-15 Trends–I

    During our recent coverage of Denim by PV- Denim CIRCUS – show held at Paris , we met a number of important companies displaying their new Autumn Winter -14/15 Collections . A number of prime trends emerged from the show : Dobby Structures Printed denims Advanced coatings Neppy Denims Different casts Laser prints Jacquards Saturated…

  • Flared Jeans Trend–Celebrities Endorsing it ..

    Skinny jeans style have been ruling the roost for the women’s denim  for last many years.  We keep on hearing new styles like boyfriend jeans which challenge the Skinny , but none of them beats the skinny. The new kid on the block is the Flare Jeans. Flared jeans are not new , a lot…

  • Denim Looks On A Rainy Day in Paris Summer

    On a recent visit to Paris , it was an unexpectantly rainy and cloudy weather in the month of May ! . All our hopes of looking at some bright summer denim clothing on the streets were dashed . But , not to be daunted, we thought it in place to check out what and…

  • Denim Fabric And Apparel Consumption in US

    US has been the largest market for denim apparel consumption for a long time , till it was recently overtaken by China as the world’s number one market.  But still with a per capita consumption of about 2 jeans per annum, the country is a huge 2nd largest market in the world . Denim fabric…

  • Interview With Arsal Kassim | Kassim Textiles Pakistan

    Pakistan is continuously developing as a large centre of denim production. With over 30 denim mills, it becomes important to understand what is happening in this part of the denim world.  Today we are featuring an interview with Mr Arsal Kassim – the Creative  Director at Kassim Denim . 1. Please tell us something about…

  • Denim By PV : Autumn–Winter 14/15

    The next edition of Denim by PV (for A/W 14-15 collections)  will be held at Paris on 22nd and 23rd May 2013. The last show was quite successful and this show has over 100 exhibitors from around the world. The season directions ?? Here is what the show predicts Under the Autumn Winter 14-15 Big…

  • Soorty Denim Collection at Denim by PV–May’13

    Denim by PV May’13 edition is here and companies are getting ready to showcase their collections to the denim fraternity. We are featuring here with the collection from Soorty Denim ,Pakistan , who are presenting a new set of collections at the show . About this collection, Soorty develoopment team says “Our magic hat includes…

  • Levi’s Made And Crafted–SS13

    140 years ago, Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Started four years ago, Levi’s® Made and Craftedâ„¢ builds on this legacy by designing tomorrow’s classics using today’s best materials and construction techniques. Each season, the brand develops the most interesting…

  • Levi’s and Wrangler A/W 13 Lookbooks

    aIn these two presentations, we are putting up the Levi’s and Wrangler Fall Winter 13/14 Look books . Levi’s lookbook pertains to their vintage collection inspired by all things 60s – from soulful Motown to West Coast hippies . The fact that Levi’’s has been around for a long time, it enables them to recreate…

  • Sustainability Steps from Soorty Denim

    Sustainability in denim manufacturing started off as a fashionable statement with many brands looking to capture a niche market of eco-conscious customers. But with the continuous increase in denim production and consumption, the natural resources consumed by this industry are becoming a cause of concern for the world . And companies who realize eco sustainabililty…

  • Denim Videos–4th May 2013

    Denimsandjeans has a large denim videos section where the latest videos from around the world are entered in the library.We shall be brining out in  regular posts some of the interesting denim videos for our readers and , of course, you can always see other videos in the collection. The first of these videos we…