Update: As pointed out by Adriana of Deniminstitute  in comments , the oldest pair of jeans is actually from the 1880s and Levi’s bought it at USD 46,532/- . Thanks Adriana Just came across this interesting video on youtube regarding the oldest jeans available – a jeans belonging to the year 1890. Levi’s wanted to reclaim their jeans and bought it in 1997 at USD 25000/- . I am sure it would worth much more now.. So, the lesson is – don’t throw away your old jeans ! PS: ...Read More

Tags: Levi's Jeans

Its difficult to believe that first women’s jeans were introduced 61 years after the men had been wearing them ! . Levi’s had introduced the first men’ jeans – mainly meant for working men- in 1873 . In the Fall of 1934 , it decided to introduce the Lady’s Levi’s Jeans and forever changed the course of women fashion. Levi’s would have never thought that about 75 years after the introduction of women’s jeans, the denim fits, finishes  and fabric innovations would be ...Read More

Tags: Levi's Jeans, womens jeans

    Levi’s India has recently launched a pilot promotion programme under which they are selling their Jeans in Bangalore on credit. The $30 +(Rs 1500+) jeans are being sold on a credit of 3 months. And the customer is not charged anything extra for the same. The process goes thus : Customer buys the jeans from a store which swaps his/her ICICI Bank credit card. The customers takes away the jeans. He/She is charged $10 every month for three months. Why is Levi’s of selling ...Read More

Tags: Levi's Jeans