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Tag: levi’s

  • Limited Edition  Chiara Ferragni Jeans By Levi’s

    The limited edition of Ferragni Jeans by Levis in   collaboration with Chiara Ferragni has been announced recently . Chiara Ferragni,a  style icon , is the founder of the fashion lifestyle platform and e-shop The Blonde Salad and in partnership with Levi’s design team, created two 501 jeans at Levi’s Eureka Innovation Lab and denim atelier…

  • Levi’s Collaborates With Creative Designers

    Levi’s , the pioneer of blue jeans , is now pairing up with some of the most creative designers for a chic take on quintessential American staples.Vetements, Gosha Rubchinskiy and Off-White are some of them who are re-inventing the cultural and classical designs on a global level for Levi’s. Vetements Demna Gvasalia , the designer…

  • Levis Makes Jeans From Old Fishing Nets With Aquafill

    ECONYL® brand and Levi Strauss & Co. have come together to create a new men’s collection made from regenerated nylon from waste materials such as fishing nets and spent carpets.Levi Strauss & Co. has a long history of working on environmental protection through advanced technologies . The collection, the Levi’s brand’s first made with ECONYL®,…

  • Levis + Evrnu = 100% Recycled Jeans

    Moving a step ahead in the field of sustainability, Global Jeanswear leader Levi Strauss & Co. has recently announced that they have created the world’s first jean made from regenerated post-consumer cotton waste . This innovation has been made possible with the help of textile technology startup EVRNU. Evrnuâ„¢ is a social purpose corporation registered…

  • “ Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim”

    Celebrating 100 years of partnership with Cone Mills Denim in North Carolina, the Levi’s brand presents a short documentary film, The 501® Jean: Stories of an Original. The film explores the lasting impact the Original 501® jean has had on cultural history.The story began in 1873 with the original button fly jeans and after more…

  • Labor Crisis In China Hits At Chinese Denim Market ,Makes It Less Attractive Globally

    China has been ruling the manufacturing industry for the last more than 2 decades on the basis of its economies of efficiency, lower labor costs and huge supply of manpower and of course right policies of the govt. However, much of this is likely to change in the coming future as demographic change take place…

  • Levi`s And Pendleton

    Levi’s and Pendleton – two iconic brands come up for another colloboration to create a new collection of winter staples for a second time. Premium Levi’s® denim and Pendleton® Wool use an exclusive print inspired by Native American designs and some deep indigos. The collection is entirely made in USA and pays tribute to workwear…

  • Levi’s Tries To Survive In Yoga Era

    The athleisure trend has been very strong for last few years and is confounding  pundits who were considering it to be just a fad . Yoga has been one of the main components of the increasing affinity to activewear and is affecting clothing lines tremendously. The denim industry is definitely influenced by this trend as…

  • Levi`s Looks At Growth From Multiple Channels

    Levi’s is the world’s oldest and largest denim brand. The family-owned blue jeans pioneer — founded in 1853 and adopted by everyone from miners, cowboys and railroad workers to greasers, rockers and hippies — has long been linked to a potent blend of democratic, rebel-infused Americana. Bruce Springsteen wore a pair of classic Levi’s 501s…

  • Levi Strauss & Co. announced that they’ve developed both the technology and a 3rd party certified standard to produce clothing using 100% recycled water—a landmark development for an industry heavily reliant on water for textile finishing. LS&Co. has implemented the 100% recycled water standard in a factory in China and soon they’re going to expand…

  • Levi’s is trying to touch new heights on the  ladder of corporate social responsibility by ensuring in various ways  that its suppliers adhere to practices which are good for the workers  and for the society as a whole. Since , Levi’s hardly has its own manufacturing left now, it is dependent on factories around the…

  • Levi’s has started offering a new collection of jeans which consumes less water . The logic behind this ? Levi’s did a ‘Cradle to grave’ study for its 501 jeans and found that about 3480 ltrs of water in its entire lifetime !! . This is a phenomenol amount of water to be spent on…