Jeanologia is an innovative company in Spain which has brought  out various environment  friendly products for denim industry including the Ozone washing systems ,  lasers for washing denim and more. Latest in the line of these developments is the “Opulent Denim”  – a new collection of prints made by lasers.This is an evolution of the baroque trend, more focused on the atmosphere characteristic of the nineteenth century. Some details from this new collection ...Read More

Soorty denim from Pakistan has come out with a new concept of denim – the Fresh Blue . According the their product development team, the range has the following distinguishing features. : Brighter was effects than normal indigo More clean blue than normal indigo Bleach wash does not give a reddish cast Always giving a fresh look to the denim garment This is what they say about this new range “The significant difference between “Fresh Blue” color and conventional indigo is that the ...Read More

As we already mentioned, Denim by PV show is being held at Shanghai for the first time . Over 40 companies – many of whom are reputed denim mills from around the world  – are presenting their collections at the show.  One of the few companies from South Asia to participate in the show is Soorty Denim.  Here is a brief on the collection that they will present at the show.  Before that , let’s see what the design team of Soorty have to say about this collection. “Ah ...Read More

Edwin is one of the most famous denim brands around the world. It has been instrumental in contributing to the development of denim in terms of washes, styling and fabric usage due to its own innovative orientation. Edwin is widely regarded as the originator of ‘Old Wash’ techniques which have become common place in the denim marke Lets have a look at some of the common washes that Edwin does on its various styles of denim jeans. Biker Wash   A heavily used wash, given a black / ...Read More

Denim fit has always been one of the major concerns both for shoppers and retailers . Shoppers , esp women  , are exasperated trying umpteen number of jeans to find their right fit – spending hours in the changing room . Retailers , on the other hand, would be very happy to have more jeans sold per unit time – but that is possible only if the customers can find their right fit easily and quickly within a myriad of jeans brands, styles, fits , cuts and all…And if the customers ...Read More

Denim fabric has a particular production process which is closely connected with garment manufacturing and laundering. It has its unique terminology and practices, which have been cultivated by experience. Being the supplier of globally known brands and manufacturers, Orta Anadolu, the premium denim mill from Turkey , tries to share its know–‐how and experience with its partners. In 2002, Orta launched "Denim Academy". Denim Academy is a training program and online reference ...Read More

14.5oz was supposed to be normal jeans and one used to consider 15.5oz as heavy jeans. Then we heard about 18oz jeans and 21oz jeans was considered a shock …! So , how do we react to a 25oz denim jeans from Iron Heart ?? Iron Heart – denim brand from Japan – excels at making jeans which justify its name – Iron Heart . Created by bikers from Japan in search of a tough jeans to support their passion – biking , the jeans is actually now bought internationally by over 90% ...Read More

Tags: Japanese denim

   Environmental sustainability in apparel production is an important aspect and is expected to get more and more important in the coming times. There are various aspects to environmental impact in apparel production particularly in the production of denim jeans . Though all the stages of denim production from cotton growing to finishing jeans affect environment , the washing of jeans is an area which does directly affect the environment due to its impact on water resources , ...Read More

Tags: Denim Washing

  Orta Anadolu – the famous denim mill from Turkey has come up with a unique denim fabric finishing process which changes the structure of the fabric . The process has a large number of pluses but the biggest being its eco – sustainability with about 90% of chemicals being used in close circuit and almost zero water being used ! The fabric made using this unique washing process is being launched at the Bread and Butter – Berlin (BBB) on July 6th .  The fabric has already ...Read More

Tags: denim collections 2011

A partnership between Arvind denim and Birla  Cellulose has resulted  in the creation of a great denim product – the Excel Denim. Excel  fiber which is a third generation cellulosic fiber has been developed by Birla Cellulose  in collaboration with Arvind mills and the result is a cool denim product. Both the companies worked together  for over 2 and half years to bring out the right product. At a grand launch at Bangalore Palace, the collection created by the ...Read More

Tags: denim industry india, product development