Want your jeans to reflect your unique personality ? For those denim maniacs who want their jeans to look their second persona, check out these tips from Fashion Idie Avoid washing your jeans – jeans should not be washed too much- it washes away the unique patterns that are being developed on the jeans. Don’t be scared to get dirty Sleep in your jeans! - Though not very comfortable , it will  result in forming stronger creases on the jeans. Sweat is  good- let the sweat loosen the ...Read More

Tags: denim tips, distressed your jeans, fashion tips, Jeans

Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments – a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label – Engineered Garments – who designed the same. The 501 button fly jeans modeled after 1947 ...Read More

Tags: engineered garments levis, Jeans, levi's, premium denim

Is there a way to search for the latest on Denim Trends? Searching Google news might be one option and searching a host of other denim sites may be another option. But I like to look at search for latest in denim from the denim search engine which searches all these sites at one go. Here are some links that I would like to share : a)Denim trends in last one year : this link gives the search results for the last one year related to denim trends. Use the drop down option at the top to see ...Read More

Tags: denim, denim engine, denim news, Denim Trends, Jeans, jeans news

Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand – which is the value offering – will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the ...Read More

Tags: denim, Denim Market, denim prices, Jeans, levi's, levis india

White denim jeans seem to have been taken up by almost all well known brands and most of them have postioned it as a premium product.The reason is that today’s fashion fore-minded consumer is practically indoors and in climate-controlled environments so much that there’s less of an urge for bulky clothing that can only be worn during wintry months. This increases the acceptance of white denim as not only a summer product . Apart from it , white denim is very versatile and can have a ...Read More

Tags: denim, Jeans, white denim, white jeans

As Compared to 2006 , the imports of Men’s Jeans into US has fallen 6.82% from 293 million pieces to about 273 million pieces in 2007. The fall was consistent through the various quarters of 2007(as I mentioned last year) . The table below shows the figures of imports from various countries IMPORTS OF MEN’S JEANS INTO USA (IN 2007) FROM DIFFERENT COUNTRIES Country Country Million Pcs Percentage Share ...Read More

Tags: Jeans, jeans import, men's jeans, us imports

Evisu Deluxe Spring Summer ’09 collection follows the first voyage of a Japanese ship sailing to America (in 1860).It draws from the historical references of the time and tries to combine the best of Japanese and American tailoring..As the Evisu blog mentions, the ‘tailoring is inspired by the naval details such as shaped patch pockets,a high buttoning reefer jacket,sailor collars and wide legged cuffed trousers’ . The denim collection is also inspired by the LEE brand(H.D ...Read More

Tags: denim collections, evisu, Jeans, jeans ss09, Lee, sea washed jeans, spring summer 09 denim, ss09 denim

Though most of the denim afficionados might be aware of this store, I think its worth a post on this blog because of its importance to denim lovers. Self Edge is a store in San Francisco and is not the typical retail store where one goes and buys out the apparel. As you enter, you can feel that it has that ‘air of denim’ which is full of passion and history.As New York Times mentions ,Self Edge is “something between a premium specialty shop and a museum dedicated to a ...Read More

Tags: denim, denim buying, denim labels, denim store, Jeans, self edge

Organic is in.. Organic clothes is getting more and more popular as environmental conciousness is increasing and the ‘return to nature’ sentiment gets stronger.I think its a very healthy direction for the fashion to take.. Organic denim is not to be left behind – in fact with denim consuming almost 17% of world cotton, it is imperative that a part of denim production moves on the Organic route.I had mentioned in my previous post regarding organic denims.. Just giving ...Read More

Tags: Jeans, natural denim, organic denim.denim