Lee, the iconic denim brand, has embarked on a groundbreaking journey in collaboration with renowned couturier Suneet Varma and Ace...
Indus clothing – the Rs 40 crore apparel company which markets the Lee Cooper brand in India – launched the...
Finally, the biggest Japanese fashion retailer is going to debut in India and mark its entry with the opening of...
Swedish Fashion Retailer – H&M’s sales increased by 3% to USD 19,669 Million (SEK 178,817 m) during the first nine...
‘Business Casuals’ approach in many offices in India is pushing the demand for premium jeanswear in India. Many companies are...
ASEAN region comprises countries like Brunei, Burma(Myanmar), Cambodia , Indonesia , Laos, Malaysia, Philippines , Singapore and Thailand . These...
[ad#for-post-top] Levi’s India is changing the marketing strategies for its Denims and Non-Denim brands. On the one hand it is...
[ad#for-post-top] Wrangler(VF Corp) India is launching a new sub-brand ‘Wrangler Girl’ .This brand shall be specificially targetted at young women....
Earlier this year, Levi’s introduced its first-ever Machine Learning (ML) Bootcamp, which drew industry-wide acclaim and piqued the curiosity of...
The fashion industry has put in a lot of work in recent years to digitally convert and adapt fashion to...
The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? :...
It’s always difficult to find the right jeans whose measures meet their branding. Consumers, designers, and suppliers have all been working together...
