On Wednesday, February 15, 2012, , The Levi’s® brand launched its first ever global collection during New York Fashion Week at SoHo’s landmark Mercer 82 event space. During the event – a hybrid between custom-made vignettes featuring pinnacle products from the line and a runway show – the Levi’s® brand showcased the key looks from its Fall/Winter 2012 collection. “Levi’s® has always been about embracing the energy and events of our time. Today, fashion is more ...Read More

Tags: Levi's Jeans

“Rather than doing the conventional trend spotting , we find inspiration in other cultural fields such as movies and music. We also find it in the inexhaustible history of denim , and we get it from all the dedicated users wearing our dry jeans until they fall apart . The Swedish work culture and the melting pot of modern Scandinavia culture also meet and merge in the collections.” This is what the Swedish denim brand Nudie Jeans have to say about their collections. They do not go for ...Read More

The denim  from Edwin range has been extended again for SS12 with a couple of new products  worth mentioning including the a light organic jean  and the ED-55 (available for the first time in red-listed selvedge). Shirting is designed for a free and easy lifestyle – chambrays, linen, stripes are the order of the day.. The riders were outfitted in Edwin denim,: including covetable RV selvage denim jacket., black chambray shirts,  Red Listed selvage and  Rainbow Listed selvage ...Read More

Tags: Japanese denim

In celebration of 2012 – Year of the Dragon, a limited edition hand painted RYU (Dragon) Jean were released exclusively at the new EVISU London Boxpark Store. Available in limited supply of 30 pairs only at £300 each, EVISU artists once again pushed  boundaries on raw denim, expertly painting traditional Japanese dragons together with its famous Seagull, creating this unique and one-off range of customised denim especially for the arrival of the Year of the Dragon. The 2012 RYU ...Read More

Tags: Japanese denim

Paige premium is the jeanious of former fit model turned denim designer Paige Adams-Geller. With over ten years of behind-the-seams experience, Adams-Geller has parlayed her denim expertise into her own eponymous collection of men’s and women’s denim. Created on the foundations of fit, fabric and finish Paige Denim has become the go-to denim house for celebrities such as Penelope Cruz, Reese Witherspoon, Jennifer Garner and many more. Though the USP of Paige has been ‘FIT’ , it has ...Read More

Our attention was caught by these great looking jeans from the Canadian denim brand – Naked and Famous. Made with 67% cotton, 30% silk and 3% elastane, these ‘Made in Japan’ 12oz fabrics have been stitched into some great jeans in Canada by the brand. About : Naked & Famous is a denim brand from Canada. It claims that it uses only the most unique and rare denim fabrics from Japan. In their own words “ The prestigious mills in Japan, from which we import all our fabric, are ...Read More

Tags: Denim Brands

For Spring 2012, GUESS, the American lifestyle brand famous for its trend setting denim and unforgettable campaigns, introduces a women’s with classic American style that has always been synonymous with the brand. The line delivers trend-setting, versatile pieces with vibrant spring colors and unique washes. The core theme of the collection is COLORS COLORS AND COLORS ! .. The trend-defining styles and innovative denim treatments that make up this collection continue to position GUESS as an ...Read More

Getting the right fit in a jeans is normally a pain and for many body shapes  it is still more difficult as manufacturers try to concentrate on most common shapes to achieve volumes. And on top of that if you want your jeans to have silver buttons  with your name engraved or a specific thread color and a specific patch on your back pocket and the jeans should also help accentuate your body curves,  then there is no way you can buy a jeans from a store . Custom Bespoke Jeans are ...Read More

Tags: denim report

The ever growing popularity of denim helps in the growth of other related products which hitch hike their way to success  on the bandwagon of denim . We had previously written about the Denim Abstraction Collection – which enabled a Japanese company to produce vintage looking jeans from fleece products. There is now another pileon (no pun intended) on the denim bandwagon. These are the Pajama Jeans … What are these and why they may be special  ? Despite the name, ...Read More

“Denim is expanding far into foreign territory to the extent that the line between denim and other products is blurring…  “  said one of the denim geeks that we interviewed recently. He is quite right . When we look at the new creations from denim , it is difficult to believe how the originality of denim in its vintage form is created and replicated in products not generally associated with denim. A number of denim related products have been seen but the challenge is ...Read More

Tags: denim styles