Levi’s is trying to touch new heights on the  ladder of corporate social responsibility by ensuring in various ways  that its suppliers adhere to practices which are good for the workers  and for the society as a whole. Since , Levi’s hardly has its own manufacturing left now, it is dependent on factories around the world in Asian , South American and African countries to make products for them . On the one hand, it increases the need to monitor and control these factories ...Read More

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Levi’s India, which had struggled to find its feet in the price concious Indian Denim market, is set to achieve a sales turnover of USD 100 million plus this year. It would make it the first international apparel brand to do so as ET reports .Besides another brand – Benetton – is also set to achieve the same feat . Levi’s India plans to open over 800 stores by 2011 and it seems that the turnover is set to increase at a faster pace in the coming years  and it plans to ...Read More

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Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments – a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label – Engineered Garments – who designed the same. The 501 button fly jeans modeled after 1947 ...Read More

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Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand – which is the value offering – will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the ...Read More

Tags: denim, Denim Market, denim prices, Jeans, levi's, levis india